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The Science Behind the Addiction of Angry Birds

by admin on May 27, 2012

Angry birds just used to be another mobile game until the whole world went completely crazy about it. So much has been written about the angry birds that how it has changed the whole world of mobile gaming, how it has become the back bone of the revolution in mobile gaming industry, how it spawned a new culture of gaming which doesn’t require any high end graphic cards or hardware but is still absolute fun and how it’s the favourite game of some of the most famous celebrities and so on and so forth. However, nobody paid any attention to decode the formula for its success. At one level, you can attribute this to the publicity and the media hype. There are of course certain things that went in favour of angry birds, things like its release just after a couple of years of the release of the revolutionary iphone. Most of the people also attribute the success of angry birds to its simplicity. What I want to say that these things might be in some way helped the Angry birds to get popular. However, here we are talking about the most spectacular-out-of-the-world popularity. This type of popularity, which gained millions of fans hooked to it, rolls by only every couple of decades or so. There must be something more to the angry birds than just simplicity.

The creators of this cult game called ‘Angry birds’ seem to know exactly, how to play with the users’ psychological patterns. They have done a wonderful job at it. Studies have shown that when we learn something, our neuron firing system creates a pattern. This happens when we keep on doing something again and again. When we face something difficult, many times we are not able to make this pattern, that’s the time when we quit and move on. On the other hand, when we face something easier, we make this pattern very quickly, and after that we easily get bored and leave it. For something to be interesting, it needs to maintain a perfect balance between these two extreme situations. ‘Angry birds’ accomplishes this with aplomb. ‘Angry birds’ increases the difficulty level gradually to enable the user to learn it and helps him to create that neuron firing pattern at the psychological level, without getting bored. ‘Angry birds’ has also been very successful in keeping the users anticipation at the optimal levels, by introducing lots of surprise elements at every stage.

Addiction of angry birds can also be attributed to the way; its game play is designed. There is something to the game-play that completely soothes our nerves. That may be the way we fling the birds and the way they reach their target, leaving clear trajectories behind, then give the final blow to the structures and the same structure demolishes in a number of different ways. Scientists attribute this feeling to the dopamine releasing effect. Our brain releases dopamine when we accomplish something or when we get rewarded in some way, and ‘angry birds’ exactly knows how to replicate that effect by means of game-play.

Okay we know that’s too much of boring science stuff, but the good news is that you don’t need to know any of these things in order to play your next game of these colourful birds called ‘Angry birds’.

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